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Research papers

Identifying problems and organising survey data

When a pharmaceutical company raises a precise problem with a Market Research Institute, the resulting study and the conclusions are given to the client in the form of an exact answer to his questions . The statistical data used is "organised", in...

Catalogue: Seminar 1971: Practice And Problems In International Pharmaceutical Marketing Research
Author: Marlene Bernhard
May 3, 1971
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Citation

Bernhard, M. (1971a, May 03). Identifying problems and organising survey data. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/identifying-problems-and-organising-survey-data


Research papers

The marketing research function in an international pharmaceutical company

The multi-country marketing research function deals by its very nature largely with quantitative information. Making qualitative analyses across borders from a point thousands of miles away is a difficult task and one that is fraught with potential...

Catalogue: Seminar 1971: Practice And Problems In International Pharmaceutical Marketing Research
Author: Alberta R. Edwards
May 3, 1971
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Citation

Edwards, A. R. (1971a, May 03). The marketing research function in an international pharmaceutical company. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-marketing-research-function-in-an-international-pharmaceutical-company-779


Research papers

The problems of international pharmaceutical marketing research

Over the past few years much has been written and even more said about the problems of audits and medical indices and more about the problems involved in international comparisons in these areas of market research. Although my paper today will...

Catalogue: Seminar 1971: Practice And Problems In International Pharmaceutical Marketing Research
Author: Ken M.H. Coleman
May 3, 1971
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Citation

Coleman, K. M. (1971a, May 03). The problems of international pharmaceutical marketing research . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-problems-of-international-pharmaceutical-marketing-research-


Research papers

Practical consideration in market research

The aim of the paper is to summarise considerations and some precautions which would help best to evaluate the problems and the practical exercise in market research.

Catalogue: The European Marketing Research Review 1970
Author: Renzo Butazzi
June 15, 1970
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Citation

Butazzi, R. (1970a, June 15). Practical consideration in market research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/practical-consideration-in-market-research


Research papers

Problems and methods of technical forecasting

The significance of technological forecasting for an individual business lies above all in the designation of 'production-targets' within the framework of a long-term project. By this we mean the positive appointment of possible future areas of...

Catalogue: The European Marketing Research Review 1970
Author: Klaus Brockhoff
June 15, 1970
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Citation

Brockhoff, K. (1970a, June 15). Problems and methods of technical forecasting. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/problems-and-methods-of-technical-forecasting


Research papers

Criteria of decision on media-mix

The paper shows the problems of deciding on media-mix, which is one of the most difficult marketing measures. Although most media analyses are so-called multi-media-analyses, they do not provide the vital data dealing with the completely different...

Catalogue: Seminar 1978: The Business Of Advertising
Authors: Rolf Speetzen, Wilfried Wenzel
June 15, 1970
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Citation

Speetzen and Wenzel (1970a, June 15). Criteria of decision on media-mix. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/criteria-of-decision-on-media-mix


Research papers

Attitudes and behaviour in consumer research

The purpose of this paper is to provide an overview of the current position in consumer attitude research, with particular reference to the attitude-behaviour controversy. This is a formidable objective for a thirty minute paper, given the wide range...

Catalogue: Seminar 1970: Attitude And Motivation Research
Author: J. A. Lunn
February 11, 1970
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Citation

Lunn, J. A. (1970a, February 11). Attitudes and behaviour in consumer research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/attitudes-and-behaviour-in-consumer-research


Research papers

Comments on mr. J. F. Boss' paper

In reviewing the paper presented by Mr. J.F. Boss I believe there will be consensus that this is one of the most specialised contributions to the seminar, for which we should be grateful as it is giving a clear overview on recent methodological...

Catalogue: Seminar 1970: Attitude And Motivation Research
Author: Wolfgang Meyer
February 1, 1970
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Citation

Meyer, W. (1970a, February 01). Comments on mr. J. F. Boss' paper. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/comments-on-mr-j-f-boss-paper


Research papers

Comments on mr. Drakeford's paper

Mr. Drakeford commented in his paper upon a number of possible problems related to qualitative methods , bearing in mind the recent growth of sophisticated analysis techniques relying upon preliminary work of a qualitative nature. Mr. Drakeford...

Catalogue: Seminar 1970: Attitude And Motivation Research
Author: Gordon Haymes
February 1, 1970
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Citation

Haymes, G. (1970a, February 01). Comments on mr. Drakeford's paper. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/comments-on-mr-drakeford-s-paper